Default company panoramic image


Redbox-like kiosk that exchanges BETTERY rechargeable batteries for consumers and business. Saves money, hassle, environment vs. alkalines.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Portland, OR, USA
  • Currency USD
  • Founded June 2011
  • Employees 4
  • Website

Company Summary

Mission: Eliminate 200 million lbs. of batteries from U.S. landfills yearly while building a great business!

BETTERY is a conveniently-located automated battery exchange kiosk that consumers and businesses use to exchange drained BETTERY rechargeable batteries for freshly charged batteries. The process of vending and returning is similar to the way Redbox works for DVDs.


  • Default avatar
    Charlie Kawasaki

    Thirty years of experience in high tech software, hardware, networking and communications startups. Executive and product development leader for companies such as PacStar, RuleSpace, The Palace, Creative Multimedia, Central Point Software, Asymetrix. Extensive product development background in software and mechanical systems. Large OEM and integrator sales and partnership development experience, product marketing experience. M&A experienc

  • Default avatar
    Bill Coleman
    SVP Product Management and Operations

    Twenty-five years as product management and operations leader with extensive experience in managing and implementing customer-facing business operations and user-focused product design efforts. Co-founder and Senior Vice President of Product and Operations at IronPlanet, where the team built the business concept into the market leading online auction company for the construction and agricultural equipment markets.

  • Default avatar
    Robert Altabet
    VP Market Intelligence

    Over 35 years in the battery industry, most with Duracell, where he was a Vice-President, Business Management, and more recently with ventures such as RBC Technologies and UltraCell. Bob was involved with Duracell during over 20 years of profitable double-digit growth, in roles such as market research and forecasting, business development, and projects involving retail customers, original equipment customers and JV/licensing partners.

  • Default avatar
    Arne Hendrickson
    VP Retail Sales

    Over 25 years of experience leading sales, sales operations, and client marketing/relations teams across all major channels of distribution with stops at Procter & Gamble, Jacobs Suchard (Brachs), and most recently Coinstar/Redbox. Broad and deep experience scaling Automated Retail concepts in the U.S. and Canada.


  • Default avatar
    Steve Leasia, Ernie Bootsma - Ater Wynne, Rick Boyd - Ater Wynne
    Default avatar
    Antonio Migliarese, CPA