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Back in the Day

The Back in the Day brand will celebrate the human spirit & connect people to great times through witty slogans on t-shirts and other items.

  • Stage Concept Only
  • Industry Lifestyle
  • Location Simi Valley, CA, USA
  • Currency USD

Company Summary

Our intent is to connect customers with great memories and experiences from prior decades through Back in the Day apparel and other retro-based products. We want to connect people to great times and memories through shirts with catchy slogans and killer images. We expect to start small through our online channels, but hope to establish licensing agreements with apparel suppliers who have connections with large retail outlets like Walmart, etc.


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    Greg Slocum
    Founding Partner

    The founding partner Greg Slocum has built his career as a General Contractor in Los Angeles and Ventura Counties. A few years ago Greg had a vision for creating a new brand called Back in the Day that involve franchised brick and mortar stores featuring shirts, games, toys, candy, soda, etc. from the 50's, 60's, 70's and 80's. He decided that we should start with an online presence that offers tee shirts for men and women then expanding to othe

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    Greg Johnson
    Partner - Creative Services

    Greg Johnson has built his professional career as a technical writer and QA Analyst. Greg was recruited by Mr. Slocum to provide creative ideas for shirts, logos, etc. and Greg has enjoyed being involved on the creative side of things and working with web designer Carrie Martinez (Afterglow Designs) to finalize the tee-shirt images and slogans.

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    Alan Staie
    Partner - Business Resources

    Mr. Slocum recruited Alan Staie for his retail business knowledge, as well as his experience in developing an online beverage store. Al has provided insights into developing our product codes and approach to inventory management.

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    Tracey Slocum
    Co-founding Partner

    Tracey along with Greg has had a growing passion about starting an online brand and presence called Back in the Day. Tracey brings experience from the aerospace industry, cosmetic industry and home health along with a feminine touch the guys sorely need! She also brings her creativity to the table regarding shirt ideas and slogans. It's been a fun ride so far.