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Alternacard Services

We created an FDIC Insured Prepaid Debt Family MasterCard to help Share Money Worldwide at much lower fees than Western Union or Money Gram.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location San Bruno, CA, USA
  • Currency USD
  • Founded April 2005
  • Employees 7
  • Website

Company Summary

The Company is positioned to become the largest prepaid MasterCard debit card provider for the U.S. Hispanic unbanked, underbanked and global money transfer markets. We will also be marketing to other immigrant groups, employers (as a payroll card), students, travelers, hospitality customers and government entities. This provides purchasing power, low-cost money transfers, and other prepaid and valued-added services, to these markets.


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    Francisco Valle
    CMO, Executive Vice President of Marketing

    Mr. Valle increased 1,200% the number of new customers for Adelphia in the Los Angeles
    DMA. He also received the first worldwide Leadership in Diversity Award granted by Merrill
    Lynch senior leaders as well as earned two Taco Bell Excellence Awards (Top 5% profit
    producer and first place operations rating). Mr. Valle Co-authored “How To Win the Hispanic Gold Rush™” selected by Forbes Magazine’s Book Club.

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    Cesar Ospina

    Mr. Ospina worked previously as Strategic Consultant for PricewaterhouseCoopers, Strategy Coordinator for British Petroleum, and Political and Foreign Affairs Advisor for the Colombian Ministry of Defense. As Vice President of Midas Medici Capital Partners, Mr.Ospina participated in the negotiation of leveraged buy-outs offering to acquire Canadian technology companies with more than $100 million in revenues.

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    Ramiro Zaragoza
    CSO, Director/Executive VP of Merchant Sales

    He has been instrumental in helping to make “Alterna” a brand name for financial services and advertising delivery in the Hispanic retail market through ongoing interface with major trade organizations. Mr. Zaragoza’s expertise includes strategic and operational planning, marketing and public relations in Domestic and International Hispanic Markets and the ability to maximize business opportunities in Latin America and Spain.

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    Robert Rivera
    VP Business Development

    Mr. Rivera has over 14 years of experience as an executive for leading companies dedicated to all forms of money transfer, electronic bill payments, both domestic and international as well as the marketing and processing of pre-paid debit cards and developed the relationship with the Inter-American Development Bank ("IADB") in Washington, D.C. through its Multilateral Investment Fund Division.

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    Mitchell Bloom
    VP Program Management

    Mr. Bloom has a proven track record of multi-million dollar annual sales and more than 20 years of broad-based expertise in financial services, business development and project management. He successfully implemented and managed The Specialized Investment Division brokerage operations inside of the largest private credit union in Colorado (Colorado Employees Credit Union).

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    Cliff Shaffran
    Advisory Board

    Area of Expertise – Team Building and Assisting Corporations reach Highest Levels of Success and Profitability developed over the past two decades as a new science of collaboration that raises ‘collective intelligence’ and decision-making quality throughout organizations.A world-renown and respected speaker, motivator and facilitator for Fortune 500 companies,

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    L.J., (Bud) Evans, Jr.
    Advisory Board

    Area of Expertise – Finances, High Level Contacts with U.S. and Worldwide Governments was the Chairman of the White House Cabinet Council on Technology Commercialization, a former Member of National Research Council Applications Board, former Head of NASA Commercial Technology and former Senior Executive at the Nuclear Regulatory Commission. Vice Chairman of the Board of Altarum (formerly the Environmental Research Institute of Michigan)

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    Joe Austin
    Advisory Board

    Area of Expertise – High Level Contacts with Fortune 500 Companies and U.S. Government Executive and Founder of Government Marketing and Procurement (GMP) which is widely recognized as a government business development leader by technology and industry manufacturers as well as the public sector community. GMP provides unique market and sales strategies seeking to build and grow a footprint in the government market space.

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    Thomas P. Norton
    Advisory Board

    Vice President at First Data Merchant Services held executive positions with companies - EcommLink, Inc., Vigo Remittances Corp. and Western Union, North America where his purview included consumer products, retail, financial services, ecommerce, and unbanked consumer areas. also has expertise in successfully merging F500 disciplines with “young Company” cultures as well as in planning and implementing strategy, negotiations, revenue building.

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    Fabien Gestas

    From 2005 through the present, Mr. Gestas has been primarily responsible for developing the Alterna brand for Alterna Card Services, Inc. as well as developing a national marketing strategy and all corporate marketing collateral. Mr. Gestas’ extensive knowledge in regional and national demographics has provided the Company with both a comprehensive and targeted roll-out strategy for the Hispanic market.

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    Roseann Clavelli
    Advisory Board

    Ms. Clavelli . Sr.VP Visa Corporate Communications International over 12 years, in the United States and Asia Pacific (based in Singapore), Earlier in her career with Visa, she was vice president, Emerging Technology Acceptance where she spearheaded efforts to test and approve vendors’ chip cards. In the US, she launch Visa Check card (debit), Visa Cash card (chip-based stored value), and Visa Travel Money card (magnetic stripe stored value).

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    Adrian Aguayo
    Cross-Border Business Development Consultant

    Mr. Aguayo has over twenty years of experience in managing and leading diverse companies and organizations in the US and Mexico which includes the designing and implementation of commercial and operational strategies on US-MexicoHispanic market. He was in charge of coordinating with the Mexican government and private corporations to create the Federal Program “Mi Casa en Mexico” to provide cross-border mortgages for Mexicans living abroad.

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    Cynthia Kacar
    Business Development Consultant

    Founder of the Center of Implementation and Research for Corporate Advancement services to Internet, digital media and narrowcast content, mobile technologies, merchandising and advertising companies. 24 years of experience in assisting start-ups, emerging and mid-market companies with growth strategies. She assisted LocalEyes with its branding and growth strategies over two years and with the company’s acquisition in 2000 by AOL Time Warner


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    Don Bradley, Wilson Sonsini Goodrich & Rosati
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    Laurence Weinhoff