Real California Milk Excelerator

The 2021 Real California Milk Excelerator is one of the biggest dairy competitions in the world with over $650,000 worth of prizing to be awarded to innovative Performance (focus, exercise, strength) and Recovery (sleep, relaxation, gut health, rejuvenation) products made with dairy.

The competition aims to shine a light on the potential of dairy to help us achieve excellence and to inspire entrepreneurs to create innovative dairy products to increase demand for California Dairy. The California Milk Advisory Board and VentureFuel are seeking early-stage, potential for high-growth dairy applicants with a product or working prototype with cow’s milk dairy making up at least 50% of their formula and with less than $1m of domestic US Sales over the product’s lifetime. Applicants will need to commit to producing the product in California should they win the competition, thus making an economic impact on the dairy farmers and dairy processing community in the state.

Up to twelve (12) applicants will be selected to join the RCM Excelerator program. Each will receive $10,000 worth of support to refine and scale their individual business as well as benefit from $80,000 in group resources including video commercial development, sales sheet creation, investor memo creation, consumer research, shipping of samples, etc. They will also be entered into the CMAB/VentureFuel Mentor Program which includes elite mentorship from successful founders, investors, leading corporate executives, and experts across design, marketing, sales, manufacturing, distribution, farming and processing (value of $150,000). The first place winner will receive $150,000 worth of marketing support, and the runner up will receive $100,000.