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Investing in US economic growth through Latino founders

About this Accelerator

Match-Up at L’ATTITUDE is a nationally broadcasted pitch night of highly-curated and competitive startups that are Latino led and owned. Founders compete for early-stage venture investments of at least $250,000. A panel of judges from leading investment firms select the best pitches. Final investments are made by L’ATTITUDE’s venture fund, L’Attitude Ventures.

In 2019, Sol and Gary, with key investments from Marc Benioff of Salesforce and Oscar Munoz of United Airlines, created the inaugural L’Attitude Ventures fund and built a scalable deal sourcing and curation platform to directly address a troubling economic cost to our country: the underfunding of Latino entrepreneurs. This is the first of a series of funds that will continue to invest in the best Latino founders who compete at Match-Up.

L’Attitude Ventures is now receiving online applications for Match-Up 2020 on September 27, 2020. Match-Up 2020 expects an even stronger cohort of 8 to 10 pitch night competitors.

To compete, startups apply via an online portal and submit pitch decks, videos, and other diligence information. A L’Attitude Ventures committee screens the applicants and identifies candidates with the best business cases, addressable markets and industry dynamics, and founding teams.

Startups must meet the following criteria:
Latino founder(s) with at least 35% ownership
Seed to Series A
Seeking at least $250,000
Technology or technology-enabled solutions
US incorporated
If selected, must prepare and pitch at Match-Up


  • Los Angeles, CA, USA
  • San Diego, CA, USA
  • San Francisco, CA, USA


Business Services, Consumer Products, Consumer Services, Financial Services, Fintech + 3 more