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Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

6 Acts to Keep the Focus on Urgency vs Emergency

In business and startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business. Urgency comes from a greater purpose focused outward, to make good things happen, while handling emergencies is a reactionary inward approach to saving ourselves from […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
19 Aug 2013
Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

The Take It or Leave It Choice

The market for startup financing is a very lopsided one. For every VC pitch meeting that results in an investment, there are 399 others that typically conclude with the dreaded words, “Thanks for coming in, we’ll get back to you if we’re interested.” Given those odds, delivering a successful pitch means that virtually everything needs […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
18 Aug 2013
How To Value Startup Stock Hero Ae5eb48af3d4b08ae24d04b68b0cbabac3b786e61a893743dacadbaeae89d8da

Don’t Make It Personal

For 97.5% of aspiring entrepreneurs, the issue of when and how to turn down funding isn’t a problem…because they never get offered it in the first place. For the other 2.5%, it can be agonizing, because it seems to violate the first rule of entrepreneurship: “Take money whenever it’s offered!” In reality, however, the reasons […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
15 Aug 2013
Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

Why are Good Business Plans So Rare These Days?

Too many entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Every investor I know is frustrated with the poor quality of the business plans they get. This is sad, since “how to write a business plan” is a frequent topic found […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
12 Aug 2013
Intellectual Property Ip Punch List 14c3925e0953cb565a451551a0b66de092adda775bbef75127f8dc8cc21e700b

Q&A Forums Can Help Build a Brand

Leveraging social media as a “strategic marketing initiative” generally means raising brand awareness among a specific audience on a small budget. But unlike traditional one-way media, the interactive nature of the social sphere means that it is also possible to drive direct customer conversions along the way. Many startups use channels such as LinkedIn and Twitter […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
11 Aug 2013
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