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If a startup has an unreasonably high valuation in its F&F round, would Angels and VCs be concerned?

Yes, absolutely. In my experience, that may well be the #1 killer of deals that should otherwise happen. Consider the math: if the F&F round is $60K for 1%, that means the ‘post investment’ valuation of the company is $6 million. If the company now approaches a professional investor such as a VC, angel group […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Jul 2019
How To Find A Co Founder Ef79401ac5e3cb1f00ddb0501fe569cea93c2032ca5a59f4c3a40cb89854ca26

How to Find a Co-founder and What Makes a Co-founder Different From an Early Employee

If you are looking for a co-founder, why not start with your existing network? Many founders find their co-founders among former colleagues, which means that they already understand their quality of work as well as working style.
Tina Glickman
TINA GLICKMAN , DIRECTOR OF BUSINESS DEVELOPMENT , GUST INC.
25 Mar 2019
How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

How to Build a Marketing Strategy for Your Startup When You Have No Money

Money is certainly helpful but it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Feb 2019
Test Your Business Model Against These 10 Elements

How to Vet Your Startup Idea Before You Begin Building Your Product

It’s a harsh truth that most startups fail and go out of business within five years of their inception. One way to greatly improve your chances of business success is to vet your startup ideas thoroughly. Evaluating ideas ahead of time will help you avoid some of the business mistakes that entrepreneurs often make and show investors that you have done your research and planning thoroughly.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
17 Jan 2019
Does Your Startup Need To Hire A Cto Or Contractor 4b0ad4399e944f467266a5265b3eb6a70a992ae777ccfdaf6ac24ae2acd49bec

Does Your Early-stage Startup Need to Hire a CTO or a Contractor?

How to decide whether you should hire a CTO or a contractor will largely depend on what kind of startup culture you want to create and what your startup’s product development needs are.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Dec 2018
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