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A Startup Founder’s Quick Guide to Preparing for Taxes

Taxes can be an overwhelming and complex subject, but fortunately we’ve created a guide to help you prepare for tax season and stay focused. Get a list of the tax areas that you should be paying the most attention to as a startup founder.
Ryan Kutter
Ryan Kutter , ESQ., PRODUCT MANAGER , GUST INC.
9 Dec 2019

10 Early Mistakes Startup Founders Should Avoid

Check out this non-exhaustive list of early mistakes that founders should be aware of so that they can avoid them and have a better chance of future success.
Ryan Kutter
Ryan Kutter , ESQ., RELATIONSHIP MANAGER , GUST INC.
22 Oct 2019

If a startup has an unreasonably high valuation in its F&F round, would Angels and VCs be concerned?

Yes, absolutely. In my experience, that may well be the #1 killer of deals that should otherwise happen. Consider the math: if the F&F round is $60K for 1%, that means the ‘post investment’ valuation of the company is $6 million. If the company now approaches a professional investor such as a VC, angel group […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Jul 2019

How to Find a Co-founder and What Makes a Co-founder Different From an Early Employee

If you are looking for a co-founder, why not start with your existing network? Many founders find their co-founders among former colleagues, which means that they already understand their quality of work as well as working style.
Tina Glickman
TINA GLICKMAN , DIRECTOR OF BUSINESS DEVELOPMENT , GUST INC.
25 Mar 2019

How to Build a Marketing Strategy for Your Startup When You Have No Money

Money is certainly helpful but it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Feb 2019
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