Thoughts on startups by investors that
fund them & entrepreneurs that run them

What has been the highlight of your week and why does it stand out?

SIIA (the US Software and Information Industry Association) named Gust the Best Collaboration Solution of 2013, at the gala during the All About The Cloud annual conference in San Francisco on Thursday.

Thinner Slices of an Extra-Large Pizza: Mathematical vs. Economic Dilution of Startup Equity

Back from a hiatus, it’s time to venture forward once more.  I appreciated hearing from those who asked about upcoming posts.  Thanks in particular to the reader who reminded me that Part II of “Bored” of Directors Can Become Clash of Titans is still in the queue.

Let’s get right down to business: Dilution of founders’ and other early shareholders’ equity in startups

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How does equity dilution work for startups?

Equity dilution works when the same pie is divided among more people. The Founder of a company starts by owning all the shares representing ownership of the company. Over time, other people receive pieces of equity in exchange for work (employee stock options), money (seed, angel and venture investors), services (attorneys, directors, etc.)

Team Member Competency Is Critical To Your Startup

Image via Amazon.com

Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also alive and well within startups. I see startup founders and managers who are stalled transplants from large organizations, as well as highly-capable technologists trying to start and run a business

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What is the best approach to get funding for my startup?

When you create a profile on Gust, you immediately get emailed a link for a free download of Bill Payne’s excellent book “The Definitive Guide to Raising Money from Angels”, which is an excellent overview of the whole process. Good luck!

*original post can be found on Quora @ http://www.quora.com/David-S-Rose/answers *

I have an amazing idea for a web based start up which is yet untapped. How should I get started?

The challenge you face is that there are other amazing ideas out there. Actually, there are many, many, brilliant, wonderful, amazing ideas out there. So faced with all these amazing ideas, investors invariably choose the ones that have been reduced to practice, developed traction of some kind and proved that they are amazing businesses, not just ideas.

A Founder’s First Key Decision Is The Business Name

Image via Startup Professionals

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.

Please don’t send me any

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When should a convertible note be treated as a replacement for an equity round, and take on characteristics of an equity financing?

It doesn’t work that way. A convertible note and an equity round are two different things, done for different reasons. In most cases, the former is a quick way to get some money in the door in anticipation of the latter.

How does one go about becoming a Venture Capitalist?

As Ryan Lackey noted, having a lot of money is essentially irrelevant in this context, because that is not the way venture capital works.

Set Your Online Reputation Before Someone Else Does

Image via Flickr by krossbow

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someone else puts you in a

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