Marketing strategy actually is quite important to most investors. The bottom line is that if no one shows up to buy or use your product, it doesn’t matter one whit how cool or great or innovative it is. And investors do not like top-down projections (“we’ll get a 10% market share…”). They very much want to see how you are going to get your first customer, and your second, and your third.
*original post can be found on Quora @ http://www.quora.com/David-S-Rose/answers *
Unfortunately, VCs do not typically review business plans. Instead they look at a brief summary, and then decide if they want to invite you in for a meeting. Read more
Unfortunately there’s nothing that can be generalized, because each case is different. Realistically, most angel deals are very early stage, which means that reliable metrics are pretty hard to come by. So most of the number crunching and ‘what if’ analyses tend to focus on customer adoption and revenues. Read more
Unfortunately, the reality of entrepreneurship is that raising seed funding is much, much more difficult than you have been led to believe from the press reports about early stage financing. Only one out of every 400 companies seeking funding from venture capital firms actually receives it. And even when trying to raise much smaller amounts of money from individual ‘angel investors’, the odds are still worse than one in 40. Read more
This is my answer on Quora to ‘what are good questions to answer in a business plan?’
Congrats on your question. Basing your planning on what questions to answer, as you suggest, is a really good way to do it. Everything in business planning is case by case, and every plan is unique, so you’re on the right track.
First answer these core fundamental questions: Read more
As Matt Haworth noted, the two different types of presentations are for two completely different purposes. In my presentation training sessions I refer to it as “one to show, and one to go”.
When you are doing an in-person presentation (of virtually any kind, not just a pitch), you definitely want to follow Garr Reynold’s advice in Presentation Zen, and keep text to an absolute minimum (that means “virtually NO text at all”.) Your slides should be full screen photos, screen shots, tiny video clips, etc. The whole idea is to add what I call “emotional resonance” to your personal presentation. Read more
There is no one thing (aside from integrity) that is an absolute, and what you need to have when fundraising for a startup will depend to some extent on how you are managing your funding process. A good list of just about everything you could possibly want to have in your arsenal is listed in the answer to What materials or software should I use to pitch a VC? Read more