Don’t mean to disappoint you, but this idea isn’t nearly as devious or dark as the name implies. It’s just a straightforward, really smart, thing to do.
The term derives from sociology: groups of people who share certain characteristics are “cohorts”. Instead of focusing on average behaviors of a large population, cohort analysis looks to find and understand patterns among subgroups, and how those change over time. Especially for new businesses, that analysis can reveal some surprising and important data… including what the company might be worth. Read more