Don’t mean to disappoint you, but this idea isn’t nearly as devious or dark as the name implies. It’s just a straightforward, really smart, thing to do.
The term derives from sociology: groups of people who share certain characteristics are “cohorts”. Instead of focusing on average behaviors of a large population, cohort analysis looks to find and understand patterns among subgroups, and how those change over time. Especially for new businesses, that analysis can reveal some surprising and important data… including what the company might be worth. Read more
A gigantic percentage of startup literature concerns how to raise capital. But before you start on that PowerPoint, let’s ask this: do you really have to? Or is it still possible to bootstrap and build a company organically? Read more
Listen my children and you shall hear
Of IPO dreams once held so dear
Our forefathers’ jackpot, guaranteed to arrive
Hardly a founder now alive
Can remember that famous yesteryear
So begins, of course, one of the most famous poems of the entire startup canon. And, a bit misty-eyed, this old war veteran can actually remember the glory days: Venture capitalists would commit tens of millions for a startup to buy expensive infrastructure; hire sales and marketing teams as products were still being built; and lease out big slugs of office space for the coming hiring spree. And it was all fully justified, because the inevitable IPO would repay those investments many times over, and quite soon indeed. Ah, thanks for the memories. Read more
Without a doubt, Birchbox is one of the hottest startups on the planet right now. They are mentioned in any print, website, or television content concerning beauty, startups, New York, great entrepreneurs, women leaders, or the next generation of IPOs. So, its almost impossible to avoid them. Read more
Sure, you want investors. But sometimes the outsiders most capable of helping your business are those who invest time, not money. And I don’t mean because they lend a credible name to an investor pitch: way too many entrepreneurs look at names on Advisory Board as just a way to expedite a raise. If that’s all you really expect of the Board, you’re cheating yourself as well as the investors before whom you dangled the names. Read more
Perhaps the most misunderstood topic in the world of startup investing is the question of who the competition is and isn’t. And angels get this wrong just as often as entrepreneurs do.
Of course, we’re all familiar with the inevitable pitch slide on the topic, which features some sort of grid or circle image with – how fortunate! – a blank space in the zone in which this particular company characterizes itself. Great, one less thing to worry about. Read more
If only there were a single idea that could make any startup succeed, huh? Well, it does exist: a business seed that, planted and watered, will grow to the sky. And you can have it without even giving me a gold coin. Read more