Last month, the SEC announced it was taking action regarding Netflix’ (NFLX) securities compliance based on a Facebook status update posted by CEO Reed Hastings. The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. What could be wrong with more transparency?
To understand the SEC’s point of view, it’s necessary to review the principles underlying securities law in the United States. Compressing 80 years of history into a paragraph, securities regulation here is fundamentally a disclosure-based system. With a few exceptions (notably corporate governance requirements imposed by the Sarbanes-Oxley Act in 2002), beginning with the original Securities Act of 1933, Congress and the SEC adopted a philosophy that financial markets work best when investors are free to make their own decisions based on timely, complete and accurate disclosure by publicly traded companies. Modern theories of economics and finance teach us that in a world of perfect information, the market will decide what a fair price is for any company’s stock at any point in time based on its current financial condition, results of past operations, analysts’ forecasts of future performance, industry conditions and so on.
The key words worth repeating here are “perfect information.” Like all forms of perfection in an imperfect world, it exists as an aspirational goal, not in reality. Certain people inside a company will always know more than the general public. This is why insider trading can be a criminal act: Trading on the basis of material nonpublic information that would affect the stock price is a form of cheating, taking advantage of those who lack access to the same information. The person or business on the other end of an insider trade is at an automatic disadvantage.
As our group sweltered in the July heat on the