What do investors consider the most important aspect of a potential deal?

By David S. Rose / August 30th, 2012

Characteristics of the Entrepreneur
Integrity, Passion, Startup Experience, Domain Expertise, Functional Skills, Leadership, Commitment, Vision, Pragmatism, Flexibility, Personality

Characteristics of the Venture
Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy

Characteristics of the Market
Size, Growth, Concentration, Geography, Demographics, Competition, Channels, Regulatory Environment, Technological Developments, Adjacent Markets,

Characteristics of the Deal
Valuation, Size of Raise, Amount of Investment, Form of Investment, Liquidation Waterfall, Option Pool, Board Composition, Anti-Dilution Rights, Protective Provisions, Founder Vesting,

*original post can be found on Quora @ : http://www.quora.com/David-S-Rose/answers *

http://coachcombine.com/ matthughes

This is a great framework.

I’ve always thought that start-up experience was somewhat overrated, or at least misunderstood as a prerequisite.

Granted, prior start-up experience is golden.

But I generally feel like we want to encourage new entrepreneurs to get in the game and chase their dreams.
http://twitter.com/luisgdelafuente Luis Garcia

Is all of this something that can be really achieved or just a ‘reverse engineering’ of and ideal startup?